Scientific rigor · Industry speed
Know what actually works
Two decades of peer-reviewed research into how people reason and decide, now applied to your data.
Marketing-mix modeling, experimentation, behavioral research, and AI systems for digital-health, consumer, and research teams who need numbers they can trust.
20 years
in industry and academia
Stanford PhD
Cognitive Science
MS, Statistics
MS, Statistics
50+
peer-reviewed papers, cited 5,700+ times
8-figure
budgets managed and advised on
In their words
Paul has a gift for using data to improve business outcomes. He helped shape a set of metrics that created new opportunities for our sales team, ones we didn't know we were missing. He builds tools people actually understand and use.
Paul is technically sharp and genuinely fun to work with. He designed studies and conducted statistical analyses that paved the way to FDA approval of Ycanth®. I can't recommend him more highly!
Services
What do you need to know?
A few of the questions I get. Open any card for a short interactive demo.
01MMM & Attribution
Which marketing dollars actually drive revenue?
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02Causal Inference & Experimentation
Did the new feature really move the needle?
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03AI & Agentic Workflows
Where could AI actually pay off for us?
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04Behavioral & Survey Research
What do customers truly want, and how would we know?
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